Novepha Company Limited

We are professional company of vitamin and colorant (pigment) for poultry.
We manufacture both the synthetic red and yellow pigment for poultry.
Novepha Company Limited
Address: 5th Floor, No.752 Panyu Rd., Tel: +86 21 6280 9752
ShangHai, China (Postcode): 200030 Fax: +86 21 6280 5022
e-mail: cgcn.novepha#163.com ; sales#novepha.com

--The red pigment is ( Canthaxanthin 10% feed Grade)
--The yellow pigment is (Apo-ester : Beta-apo-8-carotenoic acid ethyl ester 10% feed Grade)
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=== Canthaxanthin 10% feed Grade)===
Name: Canthaxanthin trans
Chemical names: Beta-carotene-4,4-dione; 4,4- diketo-Beta-carotene
Empirical formular: C40H52O2
Molecular Mass: 564.82
CAS No.: 514-78-3
EINECS: 208-187-2
E No.: E 161g

Quality Specification
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Test Index/Specifications
Appearance Free flowing powder
Colour Red-violet or Violet-Red
Loss on drying % max.8.0 %
Heavy Metal(Pb) mg/Kg max. 10
Vis-Absorption In Cyclohexane
Canthaxanthin content % min.10.0
Powder fineness
Through USP sieve no. 20 100 % through
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Product Characteristic:
1.High percent all-trans-Canthaxanthin, Assurance of pigmentation efficiency.
2.High bioavailability - High purity, Easy absorption and utilization
3.Microencapsulation protect technical, high assurance of Stability
4.Uniformity of Fine particle, Free Flowing, Uniformity of pigmentation effect.

Use:
Yolk colour is one of the main criteria used by the consumer to judge the quality of eggs.
Depending on geographical location, culture and tradition, there are specific perceptions as
to what constitutes a good, healthy, appetizing colour. However, it is certainly true that
consumers in most parts of the world prefer golden-yellow yolks. Eggs are also used in the
manufacture of pasta, bakery products, sauces etc., and they should be able to impart a
pleasant colour to such foods. Hence, both the food industry and consumers prefer wellcoloured
yolks. addin carotenoids (Canthaxanthin) in the feed of laying hens could help to improve the
colour and nutrition of egg yolk.
Dose:
Canthaxanthin could be used in fodder for layer hen, egg yolk could get the uniformity pigmentation effect
after 10 days. The diet level could be adjusted according to the requirement of the yolk colour.

Normal recommendation level:
Canthaxanthin10% : 25~40g/Mt , could get 12-13 RYCF (COLOUR FAN) Score

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====Apo-ester : Beta-apo-8-carotenoic acid ethyl ester 10% feed Grade====

Description C-30 ester dry powder 10%
Beta-apo-8-carotenoic acid ethyl ester
Synonyms: apocarotenoic acid ethyl ester, apocarotenoic est
Detailed Description Product Description
Product identification
Product code: 10801
Chemical name: ethyl 8'-apo-beta-caroten-8'-oate;
C-30 ester dry powder 10%;
Beta-apo-8-carotenoic acid ethyl ester;

Synonyms: apocarotenoic acid ethyl ester, apocarotenoic ester, apoester
CAS number: 1109-11-1
EINECS: 214-173-7
Molecular formula: C32H44O2
Molecular weight: 460.7

Product Feature
Description
ApoEplus®10% consists of orange-red, free-flowing beadlets. Each individual beadlet contains
apocarotenoic ester in a starch coated organic matrix of polysaccharides which is protected by
antioxidants - ascorbyl palmitate and ethoxyquin.
Apocarotenoic ester is considered as a naturally occurring metabolite in animal tissues. It also exists as
a metabolic product of apocarotinal in citrus fruits, green vegetables and lucerne. Apocarotenoic ester
shows antioxidant properties and has a positive impact on the immune system.
Apocarotenoic ester is a yellow carotenoid and widely used in the feed industry as an additive for
offering yellow pigmentation of egg yolk and poultry skin. It is a highly potent yellow colourant available
to poultry industry. In comparison to yellow xanthophylls from plants, apocarotenoic ester is in a high
bioavailability form and has a higher deposition rate in egg yolk and poultry skin.
ApoEplus®10% is the product of choice for the feed industry. The high purity apocarotenoic ester is
finely emulsified with antioxidants and dispersed evenly in a protective * fine emulsion of
apocarotenoic ester allows an optimum absorption of the carotenoid in the digestive tract resulting in a
higher deposition rate in target sites. The product is manufactured by the spray-dried coating
technology and the use of antioxidants protects the conjugated double bond structure of the
apocarotenoic ester molecule from oxidative decomposition when exposed to air, heat and humidity.
The protective matrix is based on GMO-free polysaccharides and provides full protection against
physical constrains occurring with high-speed mixer or during pelleting or extruding of feed.
Main benefits of the stabilized matrix during feed production
The new active matrix confers unique physical properties to carotenoids with the following advantages
during the feed manufacturing process:
1. Handling of a free-flowing, fine micro-granular and dust
free powder form.
2. Mixing of a matrix with stronger hardness which is less
subject to abrasive mechanical forces that is
responsible for the loss of active substances.
3. During conditioning and pelleting, the matrix is less
subject to shear forces and injection of steam during
pelleting or extruding processes.
4. Distribution of a homogenous fine granular powder for
even product potency in the feed.
5. Stability of the carotenoids with improved integrity
characteristics for a sustained release and absorption in
the digestive tract.
Uses
As a feed additive for egg yolk and broiler skin *10801THezp ApoEplus®10% Page 2/2
Version 1.0 (2010-08-30)
Dosage
Broiler skin pigmentation
Depending on the desired colouration effect, broiler skin colour can be intensified by adding up to
300 g ApoEplus®10%/ton of feed.
Product Specification/Models
Content min. 10% ethyl 8'-apo-?-caroten-8'-oate
(by spectrophotometry and HPLC)
Physical and chemical properties
Appearance orange to red, free-flowing particles
Particle size
(US standard sieve)
100% through no. 20 (Ø 850 ?m)
max. 15% through no. 100 (Ø 150 ?m)
Loss on drying max. 8%
Solubility disperse in water
Bulk density about 0.60 g/cm3
Heavy metal (as Pb) max. 5 ppm
Application
Dosage
Broiler skin pigmentation
Depending on the desired colouration effect, broiler skin colour can be intensified by adding up to
300 g ApoEplus®10%/ton of feed.
Egg yolk pigmentation
The required dosage of ApoEplus®10% and Canthaplus®10% for layer feeds should be adjusted in
according to the natural yellow xanthophylls content in feedstuffs and the desired colouration effect.
Other Information
Stability and Storage
ApoEplus®10% is sensitive to air, heat, humidity and light. The product may be stored for 24 months
from the date of manufacture in the unopened original packaging and stored in cool, dry place. Keep
the packaging tightly closed. Once opened, use the contents quickly. Read more